About Us

For years, our team has helped contractors, fleet managers, government agencies, and owners navigate the complex world of selling, valuing, and liquidating heavy equipment. We combine hands-on field experience with deep market insight to ensure every client receives clear direction, risk reduction, and stronger financial outcomes. Our proven approach is built around transparency, expertise, and long-term professional relationships.

From single-machine sales to full fleet transitions, we manage every step of the process with precision. Clients rely on us for asset valuation, resale strategy, consignment programs, bulk liquidation planning, and private treaty sales that consistently outperform auction alternatives. We serve customers nationwide and are continually expanding to meet growing demand from both public and private sectors.

We work with counties, cities, towns, and public works departments that manage heavy-equipment fleets under tight budgets and limited staff capacity.

Common challenges we solve:

• Idle or surplus equipment tying up capital
• Unclear market value when assets need to be sold
• Difficulty sourcing reliable used equipment
• Limited time to evaluate fleet needs or draft specifications

Our role is to provide objective insight, market clarity, and coordination—so public dollars are deployed efficiently and defensibly.

Private Contractors & Owner-Operators

We support construction and excavation companies that rely on iron to stay productive but don’t always have time to manage fleet strategy.

Common challenges we solve:

• Equipment that no longer fits current work but still has value
• Uncertainty around sell vs. keep vs. trade decisions
• Gaps in fleet capacity during growth or backlog shifts
• Over Reliance on auctions or dealer trade-ins

We help owners make informed decisions that improve cash flow, utilization, and long-term fleet alignment.

1. Discovery & Fleet Review

We start with a straightforward conversation to understand your operation, equipment, and constraints. When appropriate, we review fleet data, utilization, and lifecycle considerations to identify opportunities.

No pressure. No obligation.

2. Market Valuation & Strategy

We provide current, market-based valuations and outline realistic options—retain, sell, redeploy, or replace—based on timing, demand, and financial impact.Our recommendations are grounded in real market conditions, not auction assumptions.

3. Asset Sales or Equipment Sourcing

If moving forward:

• We market and sell underutilized assets through retail and wholesale channels to maximize value
• We help locate and procure new or used equipment when gaps exist
• We coordinate introductions between peer agencies or operators when needs align

All transactions are handled with transparency and open communication.

4. Ongoing Advisory Support

Many clients continue to use Fe Asset Group as an ongoing resource for:

• Lifecycle planning
• Future asset evaluations
• Specification support for RFQs
• Market insight as needs evolve

We aim to simplify decisions, reduce friction, and protect your most limited asset—time.

• Fleet Liquidation Planning Structured solutions for retiring, downsizing, or transitioning heavy equipment fleets.
• Bulk Consignment Programs High-value representation for contractors, rental companies, and municipal sellers.
• Valuation & Appraisal Services Market-backed appraisal for resale, insurance, and municipal compliance.
• Heavy Equipment Buying Consultation Advisory support for procurement, replacement planning, and fleet upgrades.
• Government & Municipal Support Specialized guidelines for asset disposition, valuation, and documentation.
• Auction Alternative Strategy Proven methods to avoid auction losses and maximize private sale value.
• Construction & Industrial Equipment Expertise across excavators, loaders, dozers, cranes, haul trucks, and specialty machinery.
• End-of-Project Asset Review Structured solutions for closing out major jobs and reallocating or selling equipment.

• Certified Appraisal Professionals Recognized for accuracy in asset valuation and market-backed pricing.
• Registered Heavy Equipment Consultants Industry-recognized advisory support for contractors and municipalities.
• Government Vendor & Compliance Approved Eligible for public-sector asset disposition and fleet advisory contracts.
• National Equipment Brokerage Network Connected to verified buyers, sellers, and industry partners across the country.
• Fleet Strategy & Management Association Active contributor to fleet lifecycle planning and cost-efficiency practices.
• Private Treaty Sales Specialists Awarded for delivering higher returns compared to auction-based models.
• Safety & Documentation Standards Compliant with all required valuation, transfer, and equipment sale protocols.